When the average investor buys a stock simply because it “feels good,” often without regard for price or timing, they set themselves up for emotional decision-making. If that stock then drops significantly, panic sets in. The media amplifies fear, portraying the company as potentially worthless. Convinced of impending financial ruin, the investor typically sells at a loss—locking in the damage.

In contrast, professional investors do the opposite. They buy quality stocks at their lowest point—when the public has fled and prices are deeply discounted. Once the stock recovers and analysts begin to praise it, average investors jump in at or near the peak. That’s when the professional investor sells, locking in gains and moving on to the next opportunity.

The Bulls to Bears Trading System is not just about picking the right stocks—it’s about timing, discipline, and strategy. We guide you through each trade with clear direction and consistent communication.

The professional investor, on the other hand, buys when an appealing stock is at its low point — “on sale,” so to speak. When everyone else is out, he gets in. Inevitably, the stock rebounds, analysts recommend it, and “average” investors line up to buy it at its all-time high cost. When everyone else scrambles to get in, the professional trader/investor gets out-sells at a profit and moves on to the next “sale”.



1. Always Use Stop-Loss Orders
Every recommendation we make includes a suggested Stop-Price to help limit potential losses. However, you may need to adjust it based on your trade execution. Rule of thumb: a 10% loss is far better than a 20% loss—protect your capital!

2. Stay Connected
Provide your account representative with all your contact details (cell, office, home, pager, etc.). This ensures you can be reached quickly for profit-taking opportunities, risk management alerts, or entry into special trades. Time is MONEY.

3. Keep Us Updated
Whenever you act on one of our recommendations, notify your account representative. That way, we can keep you informed of any changes—like early exits, price target adjustments, or other key updates.

4. Pay Attention to Alerts
We send timely alerts via email and fax regarding special situations or status changes on active trades. These updates are often time-sensitive. Act promptly when you receive a communication from Bulls to Bears.

5. Use Your Rep as a Resource
Your personal account representative is here to help you succeed. If a stock gaps up or down more than 10%, contact them immediately for guidance. And remember: never chase stocks!

6. Expect Weekly Reports
You should receive your Short-Term Research Report by Monday at 12:30 PM EST. If not, email us right away, and we’ll resend it.

7. Limit Margin Exposure
Use margin cautiously. Invest with your head, not over it. The stock market isn’t a “get-rich-quick” scheme—it takes diligence, discipline, and patience. Stick with our trading program for best results.

8. Learn to Short or Use Options
If you're unfamiliar with short selling but want to learn, reach out—we'll walk you through it. Interested in trading calls or puts with our picks? Just give us a call or send an email to one of our analysts.

9. Diversify Smartly
Never put all your eggs in one basket. Aim to hold 8–10 active positions across our recommended trades. Diversification helps boost potential upside while reducing overall risk. We typically don’t hold positions for longer than 30–60 days, so as your investments cycle out, the proceeds can be reinvested into new opportunities.

Diversification is the key to maximizing upside while limiting downside! Also, we rarely hold positions longer than 30- 60 days! So, once you have built up your initial investments in our recommendations… they should feed themselves.

(i.e. this means you will be able to buy one stock with the proceeds of the sale of another).